Our civilization is a top-down hierarchical one, as are most large-scale ones in the past, i.e., one-to-the-many, 'top-down', explains Kall in an interview with Tom Hartmann. Kall's book is the distillation of his experience founding and running the website Opednews, which started as a personal blog, i.e., one-to-the-many, 'bottom-bottom', and morphed into a many-to-the-many, with the potential of bottom-top, as a volunteer-based collective.
Kall calls this 'gayan', as contributors and management are directly interconnected in a symbiotic, transparent relationship. Writers can 'fan' their favorite writers at Opednews and both comment, generating discussions of controversial topics, and contact other members directly.